What's the difference between PPC and PPV networks?

In order to try out and profit from PPV advertising, you're going to need one thing: A subscription to a PPV network. Just as PPC advertising works through an advertising network, so too does PPV. Naturally, these networks serve to connect the dots between the advertiser and their target audience, but as you're about to find out, that process is very different in PPV advertising.

Forget everything you learned about online advertising in the past, and start off with a clean slate. Essentially, the PPV network has two main areas under its domain and they are the advertisers, and the target audience. Needless to say, the first concern of any PPV network is to provide that target audience... otherwise no advertisers would flock to them, right?

To accomplish this, PPV networks use adware. However, their adware is the kind that people actually agree to install on their computers. I'm sure you've come across this before, whereby you have to agree to install a certain toolbar, advertising box, or something else in order to gain access to a certain service or product for free.

Some of the biggest PPV networks in the business offer out things such as paid screensavers and other types of software in order to get people to install their adware. Once that adware is installed, these people are now officially part of the PPV networks target audience, and advertisers are free to try to reach out to them.

Having sorted out the target audience though, PPV networks need to provide advertisers with the ability to connect with them, and they do so by allowing bidding on various keywords or websites - somewhat like the PPC system. Mind you though, because of the relatively low competition on PPV networks, the charges are much more affordable for now (but this is subject to change!).

Also, the 'website bidding' option means that advertisers have an exciting avenue to take advantage of by bidding for only particular websites. When an adware-equipped user visits a website that you bid on, your advertisement would appear. Bottom line is, PPV networks offer advertising that is of a different variety altogether. As you should see quite easily now, despite the similarities there are some mighty differences between PPC and PPV networks.

But those differences are yours to cash in on, and you can certainly turn them to your advantage provided you're willing to learn how to use PPV networks and the unique service that they offer.

To learn more, check out our recommended PPV Advertising guide HERE.