Pay Per View Advertising - How Does It Works?

First, let's understand exactly how "pay per view" works.
Go to a search engine such as Google and type "web" into the search box. It will list over 85 million entries. Pay per view would allow a company to be at the top of the list. But notice that on the results page there is little or no sponsored (pay per view) advertisements based on this search term. The reason is simple. It would cost an absolute fortune as this word is too generic and it costs x number of cents every time the ad is displayed. The cost of the ad needs to be offset by the number of click throughs resulting from it. Each click through is a potential customer.

Now try typing in "web site design". On Google at present, it will return around 1.8 million results. That's still a lot of competition. A number of sponsors ads will appear at the beginning of the results. They are targeting a specific group, so these ads will prove more profitable. The ads entice consumers to visit the advertisers site. But because this is still a relatively common search phrase for this target market, the ads will be expensive when taking into account the display/click through conversion percentages.

When using pay per view (ad impressions/displays) campaigns with search engines and indices, it is important to "buy" very well defined keywords or phrases. The term "buying" actually means renting. For the period of your campaign, any time a customer types in that particular word or phrase exactly, your advertisement will show up in the results. You can also narrow your target market by specifying the language and countries of your focus.

In the "web site design" example, there is competition between the paying sponsors. Try to think of a term that people may use in conjunction with your product. Then type that in to the search engine and see what comes back. If there are no other sponsors for that term, you have virgin territory! Even if the use of that keyword or phrase is lower than a more generic one, the click-through rate will probably be higher. Most of the major search engines can give you statistics on particular keyword searches as you are running through the "buying" process. Study those figures carefully and experiment with different keywords and phrases.

For more detailed step by step guide on PPV marketing methods, CLICK HERE